Building a Predictable Pipeline Engine: 14 Qualified Meetings Per Month for a Scaling SaaS Company

The Brief

Following a recent funding round, the client needed to accelerate pipeline growth. Their internal sales team was strong at closing but lacked consistent top-of-funnel activity. Previous outbound efforts were inconsistent and heavily reliant on ad hoc internal resource.

Our Solution

We deployed 1 outsourced BDR and built a structured outbound engine from the ground up. This included refining their ICP, developing targeted messaging, and executing multi-channel outreach across email, LinkedIn, and phone. We worked closely with their sales team to align on qualification and continuously optimised performance through weekly feedback loops.

The Results

Within the first 8–10 weeks, the campaign reached steady state, consistently generating 12–15 qualified meetings per month. This created a reliable pipeline flow, allowing the sales team to focus on conversion and revenue. Over 4 months, the campaign generated over £700K in pipeline, giving the business a far more predictable growth trajectory.