From Inconsistent Outreach to £650K Pipeline in 90 Days for a Cyber Security Consultancy

The Brief

The client had strong expertise and a clear value proposition but struggled with inconsistent outbound activity. Hiring internally had proven slow and expensive, and previous attempts lacked structure and accountability. They needed a reliable way to generate qualified opportunities without increasing headcount.

Our Solution

We implemented a focused outbound strategy targeting high-risk sectors, supported by messaging built around urgency and real-world cyber threats. Our BDR handled all prospecting, outreach, and qualification, while integrating into the client’s CRM and maintaining regular communication with their sales team.

The Results

After the initial ramp period, the campaign delivered a consistent flow of 10–14 qualified meetings per month. This enabled the client to stabilise their pipeline and forecast revenue more accurately. Within 3 months, over £650K in pipeline was generated, all without the need to hire internally.