Expanding the reach of a market-leading software development partner

The Brief

Having worked unsuccessfully with a number of cold email providers, BytePitch was looking for a results-orientated growth partner to expand their reach across the UK. The management team described themselves as highly technical, but not experienced in sales and as such wanted to benefit from Pipeline's B2B GTM expertise.

Our Solution

We implemented our PRO GTM Motion alonside 1 dedicated BDR, leveraging LinkedIn outreach alongside traditional outbound channels to create a more diverse and effective channel mix.

The Results

Software Development Services exist in a particularly competitive market place, and with the costs and time associated with software development collapsing, we helped the client to reposition their services and expertise, and development a messgaing strategy that resonated, allowing us to deliver at least 2 qualified, attended meetings per week. The relationship with BytePitch is by far our longest standing relationship.